‘Sipsmith Gin is now available within just 30 minutes all across the Capital’

London UK, Tuesday 26^th April 2020 – London’s favourite on-demand delivery service has announced a new partnership with the capital’s leading craft gin brand ‘Sipsmith’. Working together to bring Sipsmith to homes across London, the new partnership will now see Booze Up adding a number of award-winning Sipsmith Gins to the wide range of high-quality spirits available for delivery, in under 30 minutes.

Credited with pioneering the gin boom with its original London Dry Gin, Sipsmith is committed to continually harnessing the passion and talent of its distillers, allowing them to defy the boundaries of what is possible and create delicious high quality, handcrafted gin – in the most unique, innovative and delicious flavours.

The full range of delicately balanced craft gins will be available to order as from Booze Up from Wednesday 27^th May 2020

In addition to the inclusion in Booze Up’s offering, the new partnership is due to coincide with the launch of Sipsmith’s latest limited-edition craft gin creation – Chilli and Lime Gin. Hand crafted using the best quality ingredients, it has been blended and refined to create the perfect zingy spirit with a little added heat, guaranteed to tantalise the taste buds of its sippers.  Full of flavour and ready to drink served simply with tonic water, ice and a lime wedge – the Chilli & Lime Gin is also perfect for creating delicious cocktails, including Margaritas and Mojitos, with just a few additional ingredients.

Booze Up founder Ashleigh Fletcher commented: “Sipsmith is a prestigious name in the world of craft gin – ever better, they’re based here in London. We’re thrilled to be working together to complement our alcohol delivery service and boost our range with some of the finest gins available.”

Ashleigh continued: “We currently offer a wide range of big brand spirits and drinks, as well as a number of snacks and other useful essentials, delivered right across London. We deliver to our customers within 30 minutes.  However, many of our alcohol deliveries arrive much quicker than this! Our fastest recorded delivery is just 40 seconds from the moment of order, to the point the customer received their ordered products. Our delivery execution is extremely stream-lined, and we are constantly striving to further reduce our delivery times and improve our customer experience.   I expect the new Sipsmith partnership will extend our appeal to wider audiences and provide a fantastic platform for the new Sipsmith Chilli and Lime Gin to reach consumers during such unprecedented times.”